Writing is a skill. Like any skill, with practice, you can become good at it. If you don’t believe you can write, you first need to start believing that you can. You also need to have a process.
Opinions remain divided over whether to bother with a company blog. Some marketers consider it to be old hat believing there are faster ways to drive leads. Content marketers and SEO specialists largely believe you can’t do without one.
Valuable, contextually relevant content that engages a target audience is essential to the success of marketing and sales teams. But in my opinion, content production is one of the more difficult jobs for agencies to set up and maintain.
You need to think like a journalist but execute like a marketer if you want to create better content for your agency blog.
According to new research published by LinkedIn and Buzzsumo, there is no secret formula when it comes to content that flies and that which pans on social media.