Opinions remain divided over whether to bother with a company blog. Some marketers consider it to be old hat believing there are faster ways to drive leads. Content marketers and SEO specialists largely believe you can’t do without one.
Valuable, contextually relevant content that engages a target audience is essential to the success of marketing and sales teams. But in my opinion, content production is one of the more difficult jobs for agencies to set up and maintain.
You need to think like a journalist but execute like a marketer if you want to create better content for your agency blog.
According to new research published by LinkedIn and Buzzsumo, there is no secret formula when it comes to content that flies and that which pans on social media.
With the Christmas cake reduced to a few hard crumbs and just Toffees and Coffee Creams left in the box, my thoughts of course turn to diet and exercise. Christmas is one of the few times in the year when you can freely indulge, guilt-free in all manner of delicious treats. But the cold, dark January mornings come as quite the shock and do nothing for my motivation. While it’s certainly far easier to stay in bed, there’s no nicer way to set you up for the day than with a few yogic stretches.
The art of yoga is built on discipline, practice and creativity. So, as I move through my morning stretches, I can’t help but make comparisons with my job as a B2B digital marketer. Each day for me follows a similar pattern and it’s being disciplined, continually practicing, and being creative which helps me achieve my goals.