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The value of discipline, practice and creativity for marketers


With the Christmas cake reduced to a few hard crumbs and just Toffees and Coffee Creams left in the box, my thoughts of course turn to diet and exercise. Christmas is one of the few times in the year when you can freely indulge, guilt-free in all manner of delicious treats. But the cold, dark January mornings come as quite the shock and do nothing for my motivation. While it’s certainly far easier to stay in bed, there’s no nicer way to set you up for the day than with a few yogic stretches.

The art of yoga is built on discipline, practice and creativity. So, as I move through my morning stretches, I can’t help but make comparisons with my job as a B2B digital marketer. Each day for me follows a similar pattern and it’s being disciplined, continually practicing, and being creative which helps me achieve my goals.

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