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Shades of grey of the human experience with Matt dobbin

Market research can reveal surprising and interesting things about the human experience.  It’s easy to make assumptions about your customers based on your own biases.  For example, you could assume that travel books are no longer relevant to travellers.  Why would you need a travel book when you have access to so many travel apps?  According to Matt Dobbin, Director of Atticus Research, travel books are still very much relevant to travellers today, often providing a respite from digital connectivity.

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Claire Riseborough, Step Into Tech Founder

Claire Riseborough on paving the way for tomorrow’s tech stars

 

If you’re of the generation that didn’t grow up with the internet or mobile phones, you likely marvel at how comfortable your children are with technology. For them it’s not a novelty, curiosity or even something that they think particularly deeply about. Technology is evolving quickly and so are the possibilities for our children, yet the education and resources they need to develop the skills for the tech jobs of tomorrow are lagging behind.

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