Valuable, contextually relevant content that engages a target audience is essential to the success of marketing and sales teams. But in my opinion, content production is one of the more difficult jobs for agencies to set up and maintain.
Podcasts are so wonderfully versatile. You can take them with you out running, hiking, in the car, on the train, in the kitchen, or in the garden. In Rob Lawrence’s words, “podcasting is a form of media where you can truly multi-task”.
You need to think like a journalist but execute like a marketer if you want to create better content for your agency blog.
Image credit: Joe Lenton Photography
Last month Norfolk Network invited Fintech expert David Brear to talk about his career, how he co-founded his business 11:FS and the challenges facing banks competing in the digital age. Here’s an extract from my write-up for the Norfolk Network website.