Website hosting is something you may or may not need to know anything about as a Marketing Manager. However, in my experience it’s useful to be familiar with some of the technical aspects of hosting and website management.
Valuable, contextually relevant content that engages a target audience is essential to the success of marketing and sales teams. But in my opinion, content production is one of the more difficult jobs for agencies to set up and maintain.
Podcasts are so wonderfully versatile. You can take them with you out running, hiking, in the car, on the train, in the kitchen, or in the garden. In Rob Lawrence’s words, “podcasting is a form of media where you can truly multi-task”.