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Norfolk Network’s February speaker was David Bailey, CEO of Aitrak. David believes passionately in “quality” as the driving-force for personal development and commercial success.
Opinions remain divided over whether to bother with a company blog. Some marketers consider it to be old hat believing there are faster ways to drive leads. Content marketers and SEO specialists largely believe you can’t do without one.
Market research can reveal surprising and interesting things about the human experience. It’s easy to make assumptions about your customers based on your own biases. For example, you could assume that travel books are no longer relevant to travellers. Why would you need a travel book when you have access to so many travel apps? According to Matt Dobbin, Director of Atticus Research, travel books are still very much relevant to travellers today, often providing a respite from digital connectivity.