There are many definitions of thought leadership; here’s my take: Thought leaders are created, not assigned, i.e., you must genuinely be an expert in your field. Content marketing is how a thought leader (individual or organisation) gets their thinking out…

Extracting content from your company can take many forms. As marketing manager, you may produce it all yourself, commission freelancers, leverage your internal experts to create content for you, or a combination. Personally, I love working with enthusiastic internal producers.…

‘Let’s do thought leadership’ is often where the conversation begins. Followed by ‘we could write some blogs, do a webinar, create a lead magnet, do some speaking’. When thought leadership is viewed as a series of marketing tactics, its value…

Writing is a skill. Like any skill, with practice, you can become good at it.  If you don’t believe you can write, you first need to start believing that you can. You also need to have a process.