About

It’s a cliché to say “I’ve been writing since I was a kid” or “I’ve always loved books” but, then again, I have. When I was growing up I wrote poems and short stories. At every opportunity I had my nose stuck in a book.

I started out at The Franchise Magazine, a B2B consultancy and publisher, where I progressed to Editor. Almost six years later I was headhunted to join a department at Aviva as a researcher and writer in their innovation team.

My interest in marketing began when I started work at a design studio. I later  joined Foolproof as their Marketing Manager. In the eight years that I worked for the experience design agency I built the marketing function, managed communications through a rebrand, a merger and two acquisitions, and managed two website redesigns.

I now provide marketing consultancy and business writing to a variety of organisations. I particularly like working with businesses local to my Norfolk home but have worked with businesses further a-field, including Australia.

I’ve completed the Marketing Week Mini marketing MBA. I’m interested in how the mind works, personal finance, and the effect of new technologies on society. I’m a mum, novice surfer, pianist, and creative writer.