“Working with Rachel as our part-time CMO has been totally awesome. She knows more about marketing than anyone I know, gets huge amounts done in limited time, writes everything right first time and is a fantastic mentor to our in-house marketing team. And she is a really lovely person too… a complete pleasure to know and to work with!”
Neil Garner, Founder & CEO of Thyngs
My purpose is to help businesses write effective and engaging external and internal communications.
Content production can only be as good as the strategy that drives it. My work often includes an element of strategy work, whether that’s full strategy and planning or light strategy work to provide direction for content production.
Effective communication is a marriage of business objectives with customer needs. Whether it’s an internal values document or external sales brochure, it must deliver the desired outcomes and engage the customer in a language they understand.
My work includes on and offline copywriting including articles, press releases, web copy, newsletters, sales brochures, and case studies. I also facilitate content brainstorming workshops and coach marketing teams.
Thyngs is an all-in-one contactless marketing and payments platform for charities and brand marketers. They connect physical objects to optimised mobile experiences using tech such as QR and NFC. As their part-time CMO, I provide leadership, direction and coaching to their in-house marketing team. I also help write and edit marketing content as needed.
Borg & Overström design and manufacture premium water dispensers and sell them through distributors globally. They have an established marketing team but needed someone to help them produce more consistent blog and newsletter content. I created a content strategy based on my authority benchmark. Then ran a content ideas workshop with the sales and marketing teams to create a pipeline. I continue to provide writing and editing services.
"“Rachel has provided the structure, and given clarity, to enable us to deliver professional and meaningful content. Her clarity of vision, insight from experience and forward-thinking methodology has been a game-changer for Borg & Overström’s social media presence and article writing.”."
Richard Dunham, Marketing Director Borg & Overström
Nimbus Ninety is a membership organisation for senior stakeholders responsible for digital transformation. I've worked with the Nimbus Ninety team to design a more strategic approach to their marketing, in addition to writing whitepapers for them.
"Rachel was at the helm of our marketing as we took it by the scruff of the neck, built an internationally recognised design brand and established an authoritative voice through content. I would heartily recommend her to any high-growth business - particularly in B2B for creative and tech services."
Tom Wood, Founder, Foolproof
Fountain is a Digital Marketing Agency with offices in Norwich and London. With a new marketing team and ambitious growth plans they wanted someone to help them get momentum behind their marketing, particularly in relation to content. I provided ongoing coaching and support to the team as they became familiar with the business, including helping to engage the wider business in content creation, writing and editing blog posts.
Airteam is a product design agency based in Sydney. Having grown their business organically they wanted to put a formal marketing programme in place. I provided interim marketing support, including creating a marketing strategy and plan and providing writing support to the team for case studies and their website.
"Thank you Rachel, for everything you've done for us! From helping us get a more strategic and organised handle on marketing, plus passing along your wordsmith and content wisdom. You have been very helpful in getting the foundations in place."
Laura Zucchetti, Head of Crew & Culture, Airteam
Freestyle is a digital marketing agency for “non-sexy” businesses based in Warwick. They had a marketing strategy and a marketing manager but were finding it difficult to extract thought-leadership from the wider business. I spent a day with them going over their marketing processes and approach to identify ways of improving their content workflows. I also ran a workshop with the wider business to engage others in content creation.
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