“Rachel’s professionalism, expertise and great personality will be something I never forget. Although my mentoring has come to an end, my learnings from Rachel will carry on, as I embark on my next adventure in the industry. So once again (and I must have said this many times during our work together) – thanks for everything, Rach.”
Alice Page
I help marketing professionals to realise their potential resulting in performance improvement, fulfilment at work, and career growth.
The marketers I work with tend to be competent marketers with a good grasp of the principles and tools of their trade. Their challenge isn’t what to do but how to break through the barriers that prevent the doing.
Through remote one-on-one coaching, I help marketers cut through the noise revealing the bigger picture. I then help them bring into focus the actions that will positively move their marketing programmes forward.
I won’t do your marketing for you. I bring an outside perspective to your marketing and act as a sounding board for your marketing manager.
Coaching
One-on-one coaching and career development for marketing managers.
Business Writing
Including: blogs, ghost writing, whitepapers, newsletters, case studies, web copy, press releases, sales documentation, editing, and proofreading.
Recent Clients
Broom runs boating holidays and services and maintains boats from its Brundall boat yard. With a new MD at the helm, they needed to reinvent the business and the brand. With Arrowlight I designed a re-brand and marketing programme. I also wrote their new web copy and continue to write blog posts.
Thyngs is an all-in-one contactless marketing and payments platform for charities and brand marketers. They connect physical objects to optimised mobile experiences using tech such as QR and NFC. As their part-time CMO, I provide leadership, direction and coaching to their in-house marketing team. I also help write and edit marketing content as needed.
Borg & Overström design and manufacture premium water dispensers and sell them through distributors globally. I’ve worked with Borg & Overstrom as their retained copywriter since 2018. Working with their marketing team I produce a variety of content including thought leadership articles, product brochures and launch collateral, email updates and newsletters, and resources for the sales team.
Nimbus Ninety is a membership organisation for senior stakeholders responsible for digital transformation. I've worked with the Nimbus Ninety team to design a more strategic approach to their marketing, in addition to writing whitepapers for them.
Fountain is a Digital Marketing Agency with offices in Norwich and London. With a new marketing team and ambitious growth plans they wanted someone to help them get momentum behind their marketing, particularly in relation to content. I provided ongoing coaching and support to the team as they became familiar with the business, including helping to engage the wider business in content creation, writing and editing blog posts.
Airteam is a product design agency based in Sydney. Having grown their business organically they wanted to put a formal marketing programme in place. I provided interim marketing support, including creating a marketing strategy and plan and providing writing support to the team for case studies and their website.
Freestyle is a digital marketing agency for “non-sexy” businesses based in Warwick. They had a marketing strategy and a marketing manager but were finding it difficult to extract thought-leadership from the wider business. I spent a day with them going over their marketing processes and approach to identify ways of improving their content workflows. I also ran a workshop with the wider business to engage others in content creation.