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I Help Marketing Managers to...Become More CONFIDENTand EFFICIENTContent Creators.

Produce more relevant & professional content consistently.

“Rachel has provided the structure, and given clarity, to enable us to deliver professional and meaningful content.
Her clarity of vision, insight from experience and forward-thinking methodology has been a game-changer for
Borg & Overström’s social media presence and article writing.”

Richard Dunham, Marketing Director Borg & Overström

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My purpose is to help businesses to produce better quality content for their website, social media or email outreach consistently.

The businesses I work with typically have a marketing manager in place, but are finding regular content creation difficult. This is usually down to one or more of the following: No clear content strategy; pipeline for no more than a few weeks; limited (if any) engagement from the rest of the business; lack of formalised processes.

If you have a marketing manager and want to keep production in-house, my 4-stage programme will give you the knowledge and processes to streamline content production.

STAGE 1 – Background Research & Content Strategy

STAGE 2 – Ideas Workshop & Content Plan

STAGE 3 – Tailored Training For Marketing Manager

STAGE 4 – Coaching, Writing & Editing Support

LOOKING FOR A DIFFERENT PERSPECTIVE?

When it comes to coming up with ideas for content it helps to get a different perspective. A one-off ideas workshop could be all you need to inject new life into your content. Find out more about my facilitated content brainstorming sessions.

Recent Clients

Borg & Overström design and manufacture premium water dispensers and sell them through distributors globally. They have an established marketing team but needed someone to help them get better at blog content and social media. I created a content strategy based on my authority benchmark. Then ran a content ideas workshop with the sales and marketing teams to create a pipeline. I continue to provide writing and editing services.

Fountain is a Digital Marketing Agency with offices in Norwich and London. With a new marketing team and ambitious growth plans they wanted someone to help them get momentum behind their marketing, particularly in relation to content. I provided ongoing coaching and support to the team as they became familiar with the business, including helping to engage the wider business in content creation, writing and editing blog posts.

Freestyle is a digital marketing agency for “non-sexy” businesses based in Warwick. They had a marketing strategy and a marketing manager but were finding it difficult to extract thought-leadership from the wider business. I spent a day with them going over their marketing processes and approach to identify ways of improving their content workflows. I also ran a workshop with the wider business to engage others in content creation.

Airteam is a product design agency based in Sydney. Having grown their business organically they wanted to put a formal marketing programme in place. I provided interim marketing support, including creating a marketing strategy and plan and providing writing support to the team for case studies and their website.

 

 

Articles

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