Leveraging your expertise to create stand-out content
B2B Content Strategy Services
Consulting | Coaching | Writing
Consulting services for organisations getting started with thought leadership
Hiring an external consultant gives you an outside perspective on whether a thought leadership marketing programme is right for your organisation.
It can also help you to get off the start line with a calendar of content aligned to your business objectives and point of view.
Contact me to discuss whether thought leadership marketing is right for your organisation.
Coaching & mentoring for marketing managers leading thought leadership
Being the marketing manager in a small team can be a lonely job. Hiring a coach or mentor gives them someone to bounce ideas off, to work through project plans, or to quality check marketing collateral.
Weekly or fortnightly check-ins gives marketing managers support to develop their skills and capabilities.
Contact me to discuss support for your marketing team.
Outsource your B2B article and whitepaper copy writing
Retained writing and editorial support for marketing teams running thought leadership programmes. Includes:
- Articles & blogs (including PR)
- Whitepapers, e-books & other lead magnets
- Customer emails & newsletters
Contact me to discuss your requirements
Content Catalyst is focused on helping providers of analyst research to grow valuable commercial relationships based on their expert insights. As retained content strategist and writer I work with the marketing department to produce thought leadership articles, whitepapers, and other customer communications.
“Rachel knows more about marketing than anyone I know, gets huge amounts done in limited time, writes everything right first time and is a fantastic mentor to our in-house marketing team. And she is a really lovely person too… a complete pleasure to know and to work with!”
Neil Garner, Founder & CEO of Thyngs
Thyngs is an all-in-one contactless marketing and payments platform for charities and marketers. They connect physical objects to optimised mobile experiences using tech such as QR and NFC. I coached their in-house marketing team to rebrand to Good Thyngs and bring more strategic direction to their content marketing.
Borg & Overström design and manufacture premium water dispensers and sell them through distributors globally. I’ve worked with Borg & Overstrom as their retained copywriter since 2018 producing content including thought leadership articles, product brochures, and newsletters.
“Rachel has provided the structure, and given clarity, to enable us to deliver professional and meaningful content. Her clarity of vision, insight from experience and forward-thinking methodology has been a game-changer for Borg & Overström’s social media presence and article writing.”
Richard Dunham, Marketing Director Borg & Overström
Nimbus Ninety is a membership organisation for senior stakeholders responsible for digital transformation. I worked with Nimbus Ninety to design a more strategic and joined up approach to their marketing via coaching their marketing team.
"Rachel was at the helm of our marketing as we took it by the scruff of the neck, built an internationally recognised design brand and established an authoritative voice through content. I would heartily recommend her to any high-growth business - particularly in B2B for creative and tech services."
Tom Wood, Founder, Foolproof
Fountain is a Digital Marketing Agency with offices in Norwich and London. With a new marketing team and ambitious growth plans they wanted someone to help them get momentum behind their marketing, particularly in relation to content. I helped to engage the wider business in content creation, writing and editing blog posts.
Airteam is a product design agency based in Sydney. Having grown their business organically they wanted to put a formal marketing programme in place. I provided interim marketing support, including creating a marketing strategy and plan and providing writing support to the team for case studies and their website.
"Thank you Rachel, for everything you've done for us! From helping us get a more strategic and organised handle on marketing, plus passing along your wordsmith and content wisdom. You have been very helpful in getting the foundations in place."
Laura Zucchetti, Head of Crew & Culture, Airteam
Freestyle is a digital marketing agency for “non-sexy” businesses based in Warwick. They had a marketing strategy and a marketing manager but were finding it difficult to extract thought-leadership from the wider business. I spent a day with them going over their marketing processes and approach to identify ways of improving their content workflows. I also ran a workshop with the wider business to engage others in content creation.
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