You know that you need to market your business in order to win new work.  Your business intrinsically knows how to promote your agency, since that’s what you do for clients.  But, your team finds it difficult to find time to help out your marketing manager with content like case studies or blog posts.  Your social media feeds are therefore sporadic and the occasional blog posts lack depth and authority.

My name is Rachel Buck and I’m a Marketing Consultant and Writer to Creative, Design and User Experience (UX) agencies.  I typically work with business owners or Marketing Managers to help them get better at extracting expert knowledge from the business to use in marketing their agency.

Every business is full of knowledgeable, skilled and expert people. They are talking with your target customers every day. They understand the challenges they face and the questions they need answered, but they are busy people, and most aren’t professional marketers or writers.

There are two sides to content creation. The first is making sure that your Marketing Manager has the authority, tools, and approach needed for content creation. The second, is ensuring that the business has been given permission to share, understands the marketing approach, what content is and how to find it.