“Rachel’s professionalism, expertise and great personality will be something I never forget. Although my mentoring has come to an end, my learnings from Rachel will carry on, as I embark on my next adventure in the industry. So once again (and I must have said this many times during our work together) – thanks for everything, Rach.”
I coach solo marketers or small teams, so they may improve performance, find greater fulfilment at work, and grow their careers.
The marketers I work with tend to be competent professionals in small to medium-sized businesses with a good grasp of the principles and tools of their trade.
They’re comfortable directing their own learning but seek an outside perspective and a sounding board.
Through one-to-one coaching, we identify what to do and, importantly, how to break through the barriers that prevent the doing.
Together, we bring into focus the actions that will positively move their marketing programme forward.
The benefits of coaching
A coach can help your marketing manager pursue activities with purpose, become more self-reliant, communicate more effectively, and gain more job satisfaction.
A coach can also take the pressure off business owners or directors responsible for the professional development of their marketers, allowing them to focus on business growth.
How it works
As a coach, my purpose isn’t to do your marketing for you but to empower marketing managers to make informed decisions and to take responsibility and action.
One-to-one coaching is tailored to the needs of the individual and the business and is carried out remotely. Coaching sessions are typically once a week or every fortnight for between 3 and 6 months.
Content Catalyst is focused on helping providers of analyst research to grow valuable commercial relationships based on their expert insights. As retained copywriter for the company's flagship software, Publish Interactive, I produce thought leadership articles and whitepapers.
“Rachel knows more about marketing than anyone I know, gets huge amounts done in limited time, writes everything right first time and is a fantastic mentor to our in-house marketing team. And she is a really lovely person too… a complete pleasure to know and to work with!”
Neil Garner, Founder & CEO of Thyngs
Thyngs is an all-in-one contactless marketing and payments platform for charities and marketers. They connect physical objects to optimised mobile experiences using tech such as QR and NFC. I coached their in-house marketing team to rebrand to Good Thyngs and bring more strategic direction to their marketing.
Borg & Overström design and manufacture premium water dispensers and sell them through distributors globally. I’ve worked with Borg & Overstrom as their retained copywriter since 2018 producing content including thought leadership articles, product brochures, and newsletters.
“Rachel has provided the structure, and given clarity, to enable us to deliver professional and meaningful content. Her clarity of vision, insight from experience and forward-thinking methodology has been a game-changer for Borg & Overström’s social media presence and article writing.”
Richard Dunham, Marketing Director Borg & Overström
Nimbus Ninety is a membership organisation for senior stakeholders responsible for digital transformation. I worked with Nimbus Ninety to design a more strategic and joined up approach to their marketing via coaching their marketing team.
"Rachel was at the helm of our marketing as we took it by the scruff of the neck, built an internationally recognised design brand and established an authoritative voice through content. I would heartily recommend her to any high-growth business - particularly in B2B for creative and tech services."
Tom Wood, Founder, Foolproof
Fountain is a Digital Marketing Agency with offices in Norwich and London. With a new marketing team and ambitious growth plans they wanted someone to help them get momentum behind their marketing, particularly in relation to content. I provided ongoing coaching and support to the team as they became familiar with the business, including helping to engage the wider business in content creation, writing and editing blog posts.
Airteam is a product design agency based in Sydney. Having grown their business organically they wanted to put a formal marketing programme in place. I provided interim marketing support, including creating a marketing strategy and plan and providing writing support to the team for case studies and their website.
"Thank you Rachel, for everything you've done for us! From helping us get a more strategic and organised handle on marketing, plus passing along your wordsmith and content wisdom. You have been very helpful in getting the foundations in place."
Laura Zucchetti, Head of Crew & Culture, Airteam
Freestyle is a digital marketing agency for “non-sexy” businesses based in Warwick. They had a marketing strategy and a marketing manager but were finding it difficult to extract thought-leadership from the wider business. I spent a day with them going over their marketing processes and approach to identify ways of improving their content workflows. I also ran a workshop with the wider business to engage others in content creation.
I really enjoyed writing the case studies for this report, particularly interviewing Ordnance Survey. They're…
Website hosting is something you may or may not need to know anything about as…
Writing is a skill. Like any skill, with practice, you can become good at it.…
Miro is my go-to tool for content planning and management. In this post I’m going to…
EVENT WRITE UP Norfolk Network’s February speaker was David Bailey, CEO of Aitrak. David believes…
Opinions remain divided over whether to bother with a company blog. Some marketers consider it…
EVENT REPORT Norfolk Network’s Autumn event programme kicked off with Glyn Cotton, CEO and Co-Founder…
Market research can reveal surprising and interesting things about the human experience. It’s easy to…