Empowering Businesses with Marketing Proficiency
B2B Marketing Consultant & Coach
“Thank you Rachel, for everything you’ve done for us! From helping us get a more strategic and organised handle on marketing, plus passing along your wordsmith and content wisdom.”
To increase your marketing’s ROI you can optimise your marketing channels and/or improve the focus and efficiency of delivery to drive productivity.
I’m a marketing consultant and coach helping business owners to increase ROI and effectiveness of their marketing, by improving the efficiency and productivity of their marketing function.
As the owner of a small to medium sized business, labour is likely your largest marketing spend. So, you want to ensure your team and suppliers are focused on the right activities and efficient in their execution to drive results for your business.
It’s rarely talent holding businesses back
In my experience coaching marketing managers, it’s rarely a lack of talent or ideas that’s the issue. Marketing is adhoc when how a business is organised around its marketing is also adhoc. Improve the focus and efficiency in delivery and you also improve productivity and your ROI.
Symptoms that your marketing needs attention include:
- There’s a strategy and a plan, and yet marketing is ad-hoc.
- As the business owner, you spend too much time looking after marketing.
- You’re spending money but you don’t know where it goes and what the ROI is.
- Everyone and no-one is responsible for marketing.
- Marketing reports on progress as and when someone thinks to ask for it.
- Your marketing manager feels powerless to change what they know needs to be changed.
- You never have enough time or money.
- Marketing is invisible to, or misunderstood, by the rest of the organisation.
Consulting services for business owners
Over a series of four sessions we’ll evaluate how your marketing operates, how you communicate, the experiences you create, and how they measure up against your expectations. Together we’ll identify where your marketing needs attention, and then design a plan to help you attend to those areas.
Contact me to discuss how to improve your marketing ROI
Coaching for Marketing Managers
Need support implementing your plan? Or looking for additional support for your marketing manager? Weekly 1:1 coaching helps keep your marketing on track and reduce the time you need to spend as the business owner working on your marketing.
Contact me to discuss how I can support your marketing manager or team
Content Catalyst is focused on helping providers of analyst research to grow valuable commercial relationships based on their expert insights. I've worked with Content Catalyst since 2022 as coach to their marketing manager providing strategic and tactical support.
“Rachel knows more about marketing than anyone I know, gets huge amounts done in limited time, writes everything right first time and is a fantastic mentor to our in-house marketing team. And she is a really lovely person too… a complete pleasure to know and to work with!”
Neil Garner, Founder & CEO of Thyngs
Thyngs is an all-in-one contactless marketing and payments platform for charities and marketers. They connect physical objects to optimised mobile experiences using tech such as QR and NFC. I coached their in-house marketing team to rebrand to Good Thyngs and bring more strategic direction to their content marketing.
Borg & Overström design and manufacture premium water dispensers and sell them through distributors globally. I worked with Borg & Overstrom to design and implement a content strategy to grow their website and engage distributors.
“Rachel has provided the structure, and given clarity, to enable us to deliver professional and meaningful content. Her clarity of vision, insight from experience and forward-thinking methodology has been a game-changer for Borg & Overström’s social media presence and article writing.”
Richard Dunham, Marketing Director Borg & Overström
Nimbus Ninety is a membership organisation for senior stakeholders responsible for digital transformation. I worked with Nimbus Ninety to design a more strategic and joined up approach to their marketing via coaching their marketing team.
"Rachel was at the helm of our marketing as we took it by the scruff of the neck, built an internationally recognised design brand and established an authoritative voice through content. I would heartily recommend her to any high-growth business - particularly in B2B for creative and tech services."
Tom Wood, Founder, Foolproof
Fountain is a Digital Marketing Agency with offices in Norwich and London. With a new marketing team and ambitious growth plans they wanted someone to help them get momentum behind their marketing, particularly in relation to content. I helped to engage the wider business in content creation, writing and editing blog posts.
Airteam is a product design agency based in Sydney. Having grown their business organically they wanted to put a formal marketing programme in place. I provided interim marketing support, including creating a marketing strategy and plan and providing writing support to the team for case studies and their website.
"Thank you Rachel, for everything you've done for us! From helping us get a more strategic and organised handle on marketing, plus passing along your wordsmith and content wisdom. You have been very helpful in getting the foundations in place."
Laura Zucchetti, Head of Crew & Culture, Airteam
Freestyle is a digital marketing agency for “non-sexy” businesses based in Warwick. They had a marketing strategy and a marketing manager but were finding it difficult to extract thought-leadership from the wider business. I spent a day with them going over their marketing processes and approach to identify ways of improving their content workflows. I also ran a workshop with the wider business to engage others in content creation.
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