I HELP AGENCIES MASTER THE ART OF CONTENT PRODUCTION
The code to getting the job done is simpler than you think:
PERMISSION – ENGAGEMENT – CONFIDENCE – DELIVERY
Hemmingway wasn’t born a writer. Tarantino didn’t accidentally get good at directing. Purpose and work is what made these men great. If you approach the creation of your content for marketing as nothing more than a side project you are wasting your time and your money.
I’m a former UX agency marketing manager who helps creative agencies produce content for inbound marketing purposes.
Genuine, informed and authoritative content comes from the experts within your business; you and your team are best-placed to market your business. I’ll work with you to design a content strategy and approach that will include your whole company in the creation of content.
I typically work with growing agencies who need to grow their marketing abilities. This includes providing support to a more junior marketing person or as a temporary substitute for a marketing manager.
Need something written? I also provide freelance writing services for blogs, articles, case studies, web copy and sales materials.
Contact meto arrange a free strategy call or for freelance rates
MARKETER WITH SPECIALIST INTEREST IN THE CREATIVE AND DIGITAL TECHNOLOGY INDUSTRIES
Over 8 years of my career in marketing and publishing was spent growing and then managing the marketing function at Foolproof. An agency of 100 people with offices in the UK and Singapore, Foolproof is one of Europe’s leading specialist experience design agencies. In addition to building the marketing function from the ground up, I managed the agency’s marketing communications through a rebrand, two website redesigns, a merger and two acquisitions.
Effective digital marketing needs to draw on the expertise of the doers in a business. As the experts, they have the knowledge and connections to most effectively promote your brand. Through my work with the clever, busy people at Foolproof I developed ways of working that encouraged thought-leadership out of individuals, which I turned into marketing messages and content.
Over 70% of employees contributed to marketing in some way through the year
In-bound sales leads attributed to marketing are relevant and of a high calibre
Attendance and speaking at over 30 events per year with Foolproof employees invited to speak at prestigious industry events
At least four posts published on the Foolproof blog every month by individuals with coaching and editing from me and my team
All new starters are inducted into Foolproof’s marketing programme, including tone of voice and brand language across different documentation types