HELPING YOU BUILD THE FOUNDATIONS FOR LONG-TERM BRAND RECOGNITION & AUTHORITY
Why outsource your marketing?
As your business grows, there will come a tipping point when you can no longer manage the marketing of your services off the side of your desk. You can’t quite justify a full-time digital marketing manager so you will likely give it to someone in your admin team, or hire a graduate with an interest in social media. Both options will take it off your hands, but are you confident that either will be more time-effective and deliver the results you need?
HIRING AN EXPERT TO MANAGE YOUR MARKETING FOR YOU WILL HELP ENSURE IT HAS THE ATTENTION, DIRECTION AND CONSISTENCY IT NEEDS TO ESTABLISH THE FOUNDATIONS FOR LONG-TERM SUCCESS.
Genuine, informed and authoritative content comes from the experts within your business; you and your team are best-placed to market your business. But convincing busy people to contribute their thinking and knowledge to assist with the marketing of your services takes time, a cultural change and a company-wide understanding of your strategy, goals and requirements. I’ll make it my mission to equip your business with the tools, processes and know-how to get it done so you can feel confident taking the next step and hiring a permanent marketing manager. In the meantime, you can think of me as an extension of your team.
Digital may have opened up many new opportunities for promoting your services, but it’s vital that you focus your attentions on the activities that drive the most value and that are sustainable for the budget and time you have available. Whether you already have an established programme in place, or take a more ad-hoc approach to your marketing, I can tailor an approach suited to your needs and budget.
Strategy & goal setting
Planning & reporting
Training & documentation
Tone of voice definition
Management of production & editing
Coaching & ghost writing
Social media strategy
Conference & awards submissions
B2B MARKETER WITH SPECIALIST INTEREST IN THE CREATIVE AND DIGITAL TECHNOLOGY INDUSTRIES
Over 8 years of my career in B2B marketing and publishing was spent growing and then managing the marketing function at Foolproof. An agency of 100 people with offices in the UK and Singapore, Foolproof is one of Europe’s leading specialist experience design agencies. In addition to building the marketing function from the ground up, I managed the agency’s marketing communications through a rebrand, two website redesigns, a merger and two acquisitions.
Effective B2B digital marketing needs to draw on the expertise of the doers in a business. As the experts, they have the knowledge and connections to most effectively promote your brand. Through my work with the clever, busy people at Foolproof I developed ways of working that encouraged thought-leadership out of individuals, which I turned into marketing messages and content.
Over 70% of employees contributed to marketing in some way through the year
In-bound sales leads attributed to marketing are relevant and of a high calibre
Attendance and speaking at over 30 events per year with Foolproof employees invited to speak at prestigious industry events
At least four posts published on the Foolproof blog every month by individuals with coaching and editing from me and my team
All new starters are inducted into Foolproof’s marketing programme, including tone of voice and brand language across different documentation types