MARKETER WITH SPECIALIST INTEREST IN THE CREATIVE AND DIGITAL TECHNOLOGY INDUSTRIES

Over 8 years of my career in marketing and publishing was spent growing and then managing the marketing function at Foolproof.  An agency of 100 people with offices in the UK and Singapore, Foolproof is one of Europe’s leading specialist experience design agencies.  In addition to building the marketing function from the ground up, I managed the agency’s marketing communications through a rebrand, two website redesigns, a merger and two acquisitions.    

Effective digital marketing needs to draw on the expertise of the doers in a business.  As the experts, they have the knowledge and connections to most effectively promote your brand.  Through my work with the clever, busy people at Foolproof I developed ways of working that encouraged thought-leadership out of individuals, which I turned into marketing messages and content.

• Over 70% of employees contributed to marketing in some way through the year
• In-bound sales leads attributed to marketing are relevant and of a high calibre
• Attendance and speaking at over 30 events per year with Foolproof employees invited to speak at prestigious industry events
• At least four posts published on the Foolproof blog every month by individuals with coaching and editing from me and my team
• All new starters are inducted into Foolproof’s marketing programme, including tone of voice and brand language across different documentation types